Product differentiation and firm size distribution : an application to carbonated soft drinks

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Show simple item record Whelan, Ciara Walsh, Patrick P. 2008-05-15T16:10:18Z 2008-05-15T16:10:18Z Copyright Patrick Paul Walsh, Department of Economics, Trinity College, Dublin and Ciara Whelan, Department of Economics, University College, Dublin en 2002-08
dc.description.abstract Using brand level retail data, the firm size distribution in Carbonated Soft Drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity in the firm size distribution is not disturbed by the nature of short-run brand competition (turbulence in brand market shares) within segments. Remarkably, product differentiation resulting from firms acquiring various portfolios of product attributes and stores in market evolution determines the limiting firm size distribution. en
dc.format.extent 4304 bytes
dc.format.mimetype application/pdf
dc.language.iso en en
dc.publisher Suntory and Toyota International Centres for Economics and Related Disciplines, London School of Economics and Political Science en
dc.relation.ispartofseries STICERD Discussion Paper en
dc.relation.ispartofseries No.EI/31 en
dc.rights All rights reserved. Short sections of text not to exceed two paragraphs may be quoted without explicit permission provided that full credit, including copyright notice is given to the source. en
dc.subject Firm size distribution en
dc.subject Product differentiation en
dc.subject Carbonated soft drinks en
dc.subject.classification L11 en
dc.subject.classification L66 en
dc.subject.classification D40 en
dc.subject.lcsh Business enterprises--Size en
dc.subject.lcsh Product differentiation en
dc.subject.lcsh Soft drinks en
dc.title Product differentiation and firm size distribution : an application to carbonated soft drinks en
dc.type Working Paper en
dc.internal.authorurl Ciara Whelan (web page) en
dc.internal.authorurl en
dc.internal.authorurl Patrick P. Walsh en
dc.internal.authorurl en
dc.internal.authorcontactother Ciara Whelan - Email:; Tel: 353 1 716 8509 en
dc.internal.authorcontactother Patrick P. Walsh - Email:; Tel: 353 1 7168435 en
dc.internal.authorid UCD0025 en
dc.internal.authorid UCD0027 en
dc.internal.availability Full text available en
dc.internal.webversions en
dc.status Not peer reviewed en
dc.neeo.contributor Walsh|Patrick P.|aut|UCD0027
dc.neeo.contributor Whelan|Ciara|aut|UCD0025

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